Social Media Executive

Is this role for you?

Channel 5 plays a pivotal role not only in the company but in the UK as a beloved Public Service Broadcaster that entertains and delights the UK population. We are going from strength-to-strength having grown share of viewing for Channel 5 over the last four consecutive years and driven record growth in our streaming service.  Audiences are at the heart of what we do throughout every team. Social is a key function for the business and an increasingly critical element of the channel marketing strategy. We’re a dynamic team that is fully integrated into the wider business and fully empowered to bring our brand to life for audiences across social. You’ll be joining the team at a momentous time for the company, following Channel 5 and My5’s recent unification under one 5 brand. 

The Social Media Executive will be covering a broad range of disciplines, including social platform strategy, organic and paid social management, community management, social analytics, audience insights and performance reporting. The role will create and execute innovative and effective social campaigns and content that drive core KPIs of awareness and intent amongst new audiences, and retention among existing followers. In partnership with the wider Channel 5 teams the Social Media team will develop and deliver best in class locally developed and created social content. 

The team has direct responsibility for Channel 5 across all social platforms. There is unparalleled autonomy within the team. People through the business from commissioning to marketing, press to creative, will see your work; value what you do and know who you are. It’s frenetic, fast-paced and we guarantee you’ll never be bored!  

Responsibilities:

• The go-to-person for social, knowledgeable about platforms, audiences and analytics  

• An obsession with entertainment and pop culture and able to share great social references 

• An effective storyteller with an eye for photography, design, and video edits  

• The ability to be smart, funny or informative in two sentences or less 

• Comfortable managing your own workload in an environment where priorities change often  

• Ability to build great working relationships and take direction 

• Meticulously organised with strong communication skills  

• A team player that embraces collaboration and enthusiastically supports others  

• A fan of UK TV/entertainment and in-the-know on what makes content standout on social . 

What will you be doing? 

Channel and Community Management :

• Contribute to audience growth across Channel 5’s social media accounts and drive engagement with established communities  

• Deliver the social output, evaluating the opportunities to drive audience engagement, talkability around programming and ultimately TV viewing  

• Support on and deliver content uploads, scheduling, and publishing for the branded social accounts prioritising the most engaged environments, in line with evolving social strategy (currently TikTok, Facebook, Instagram, YouTube and Threads)  

• Curate, write, edit, and publish social posts ensuring copy is accessible to audiences and optimised for placement  

• Take an active approach interacting with our audiences to drive meaningful conversation   

• Deliver paid media activity for social promotion covering always-on, priority campaigns and affiliate activity (Meta and TikTok)  

• Compile, maintain and communicate social best practice for each priority account 

• Contribute to Social Tone of Voice and 5 community management guidelines in partnership with 

• SMM, HOS and CM and ensure adhered to by anybody posting to or managing our social communities.

Content Planning and Producing:

• Watch TV shows and identify opportunities to produce social video clips that drives viewing, conversation or engagement, across owned accounts and for talent activity  

• Write clear and concise content briefs to deliver on-the-fly social content for campaign activity  

• Ideate, and write social content briefs for editors, freelancers and agencies to produce quality social content that is perfect for placement   

• Complete file and subtitle checks to ensure social content is best in class and ready to publish 

• Source media files for use within content creation and share assets 

• Support with media management to ensure social content is well organised and can be easily shared with internal teams, presenters and production companies.

Social Analysis & Reporting:

• Manage reporting across channel, content and community activity, identifying opportunities to influence and optimise editorial output, and inform ongoing tracking and performance 

• Monitor platforms, keep up to date with what our audiences are saying about shows and identify opportunities to drive actions 

• Analyse audience insight to inform social media activity that targets, engages and drives results   

• Share audience feedback with internal teams to optimise the audience experience and showcase the power of social promotion.

What are we looking for? 

• Several years of social media experience  

• An obsession with entertainment and pop culture and able to share great social references 

• Exceptional writing skills and ability to craft creative, clear, and engaging copy with the highest standards of accuracy  

• Editorial judgement and demonstrable experience as a creative thinker and problem solver  

• Demonstrated experience working on a brand or channel on Meta Platforms and TikTok  

• Demonstrated experience in managing influencer activations and collabs with talent  

• Proven ability to confidently and effectively proofread copy and subtitles 

• Strong organisational skills and ability to thrive in fast paced team environment  

• Proven ability to work to tight deadlines, thrive under pressure and problem solve at pace 

• Demonstrable ability to prioritise and own your own workload.

Preferred:  

• Experience working within the Entertainment industry (TV, SVOD, News or Publishing)  

• Previous experience with social content production; Adobe Photoshop and/or Premiere  

• Demonstrated experience community managing a social page with an engaged community 

• Previous experience producing video creative working with editors, designers and producers  

• Experience with flighting and reporting on paid social campaigns (Meta or TikTok)  

• Knowledgeable about the television or broadcasting industry  

• Experience within a matrixed organisation that works at pace.