Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Role In this role, you will be a key contributor and leader in strategising, executing and managing 360 marketing campaigns for Netflix films. We strive to not only build campaigns, but transform our properties into culturally relevant brands that connect with consumers and drive passionate followings.
Core Responsibilities: Lead, and sometimes support, on launch campaigns for films being produced from the UK -- from global strategy development to creative execution, production to campaign roll out Act as the central cross-functional liaison amongst internal teams (across region-based Marketing teams, PR, Publicity, Product and Social), with a focus on managing workflow and being able to socialise, absorb, organise and address cross-functional feedback Act as the main point of contact with agencies - hire, manage and give feedback to create the best campaigns Have a holistic vision for leading campaigns, but also do the tactical day-to-day (brief writing, shoot planning, budgeting and managing overall campaign resources).
Who are we looking for? This role is unique. So is the right candidate. The ideal candidate: Has a proven track record of building world-class creative and launching global campaigns for films and / or premium entertainment properties Has experience of working on multifaceted campaigns or entertainment properties with high commercial relevance in marketing partnerships, consumer products, advertising and brand teams Has experience in forging strong and trusted relationships with title creative teams including talent, filmmakers and/or showrunners Is a cross-functional leader who is able to engage, listen and collaborate with internal departments/teams to align early on in terms of overall strategy and goals, and to see the cross-functional collaboration through launch.
Who also: Has deep knowledge in running a 360-campaign, from strategy development and building briefs, to tactical execution (including AV/trailers, digital/social, print and OOH/Digital OOH). Is able to effectively communicate different facets of their campaigns to executives, filmmakers, talent and talent representatives Has experience with marketing shoots, from development of creative and campaign ideas, to planning and shoot execution (key art, AV, and digital / social) Has experience in evaluating and executing innovative campaign ideas within the media landscape (inclusive of but not limited to OOH, Digital OOH and experiential) Has exposure to working on global campaigns, with reach domestically and internationally Ideally, this person would have a global IQ and/or be familiar with working with teams from different regional markets Has an understanding of digital with an emphasis on mobile, social, video and display and an ability to tell stories through great ideas regardless of medium Has an understanding of the social media landscape, and experience in developing culturally relevant and conversation-driving creative targeted towards social media fandoms Has a good understanding of marketing, social and media analytics and how to apply data to test and optimise campaigns Appreciates technology and can collaborate with our world class product team to integrate our off-service campaigns within the on-service member experience Is an effective collaborator in a fast paced, multifaceted environment. We will typically have multiple launch campaigns happening at once.
Qualifications The successful candidate possesses: A minimum of 8+ years of experience in entertainment marketing at a network/studio, or creative agency working on creative campaigns (in strategy, Digital, Print and AV creative). Experience managing a high volume of campaign types in parallel, while collaborating with diverse, geographically dispersed teams Strong communication and analytical skills along with the ability to think strategically and creatively and a reasonable appreciation for the unknown Passion for film is a must.
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